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SmartSerialMailv6.2

Creation and Sending of Personalized Serial Mails and Newsletters

With the email software SmartSerialMail you will be able to create informative newsletters, personalize serial letters, send group mailings or just inform your customers about news and special offers in a professional and creative way via email. As known from regular serial letters the software is able to create personalized email for each single recipient from templates. This gives you the opportunity to address each recipient of your newsletter or mailing personally by name.

Besides a range of applications, SmartSerialMail offers an uncomplicated handling in regards to a fast and easy creation of contemporary newsletter marketing. Just use your already existing customer database and send out personalized emails without any dispatch limitations.

A first step into your own newsletter campaign will be a child’s play, through the integrated use of the “Getting Started Wizard” as well as the possibility to easily copy MS Outlook account settings into SmartSerialMail.

The email marketing software is available as Enterprise or Small Business Edition. The specific differences between those two editions are clearly represented in our comprehensive comparison chart.

Why SmartSerialMail?

  • Send professional designed and personalized newsletters and bulk mails.

  • Easily import your recipient lists from various file formats like Excel, Outlook, SQL etc. and use the Enterprise Edition to update them from external sources.

  • Filter address lists according to criteria you defined.*

  • Create your own newsletter in a professional designed layout by using a sophisticated HTML editor.

  • Navigate through an intuitive user interface, similar to Microsoft Outlook.

  • Create time-saving, customizable quickparts and work with conditional placeholders.*

  • Add (automatically) personalized file attachments for every recipient.*

  • Send your mailing whenever you want - scheduled or sequentially.*

  • Send your mailing directly from your desktop via one or more email server.*

  • Save time by using multiple, parallel email dispatches at the same time.*

  • Easily manage and automate your mailing lists, bounce mails and blacklists, for example from the subscriptions and cancellations for your permission-based marketing campaigns.*

* only available in the Enterprise Edition.

Easy and fast creation and dispatch of serial mailings, group mails and newsletter:

Import large recipient lists and addresses from various data sources (e.g. Microsoft Excel, Outlook, or databases) and define any number of distribution lists. With the integrated one-click import, it is also possible to quickly load frequently used mailing lists into your current recipient list.

Be creative and design your individual newsletter in HTML or text format. With the opportunity to use placeholders, you will be able to address recipients with their individual address, title and personal name in no time.

The software guarantees a fast processing of e.g. frequently or within short time periods dispatched newsletters, through the possibility to create quickparts, which can simply be inserted into a pre-defined newsletter. Use conditional and recursive placeholders to personalize your mailings.

Due to the fact that SmartSerialMail manages your mail delivery automatically in the background, you will be able to send out as many emails as often as you want. If problems occur, it is possible to easily start the mail delivery task again, without having the risk of sending an email twice.

Within our Visual Tour you will find an example on how to create and send out your own personal newsletter campaign with SmartSerialMail in just a few steps.

Advantages of the SmartSerialMail Enterprise Edition:

The SmartSerialMail Enterprise Edition enables you to create more complex email marketing campaigns. Following are some main advantages in comparison to the SmallBusiness Edition.

  • Email tracking: An easy way to establish a usage statistics is to track down how often recipients open and read your mailing. With SmartSerialMail you can upload images used within your mailing easily with just one click to your webserver. This will not just only reduce the overall size of your newsletter, but also allows you to check the acceptance of your email (e.g. via open/access rates).

  • Return management and blacklists: Due to the integrated return management functionality you will be able to conveniently and automatically update your recipient list. Automatically manage subscriptions and cancellations of your newsletter by letting SmartSerialMail check your bounce mails or other specified opt-in and opt-out mails. Blacklists will prevent you from bothering recipients with unsolicited email - you can even use wildcards!

  • Schedule options: Determine the best time of receipt for your addressees and choose a specific shipping time to send out your newsletter. Another option is the selectable interval (e.g. 20 emails every 5 minutes) to reduce the workload of your mail server or to comply with restrictions of your mail provider.

  • Individual attachments and conditional placeholders: Add individual file attachments to your personalized serial mails, e.g. to inform different customers about different offers with the same email template. Therefor you can use conditional placeholders (e.g. quickparts according to the addressee) within the body of the email, as well.

  • Higher delivery rates: With the SmartSerialMail spam report you will get an estimate of your current newsletter creation regarding the probability of being classified as spam. Hence you can optimize the content and raise the delivery rate of your mailing.

  • TWIMC: “To whom it may concern” might address more than one person in the same company, so you can simply send out your newsletter with a carbon copy (cc) - even individually for each recipient.

Get an impression of the different versions of SmartSerialMail at our comparison table