Employ conditional placeholders for if-then-relationships
You want to really reach out to your customers and factor in previous communication? A potential buyer without an account number is to be sent to your sign-up bonus page instead of the customer area?
Create personal salutations including your customers titles just as easily as newsletters in the recipent's language. With just a few clicks you can add information from your recipient lists to an email template and address Dr. Brown just as easily als Mr. Cleese.
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