Don't be a spammer - keep your customers happy!
Nobody likes spam, no matter which way it reaches them. International laws aim to stop spammers and are more and more strictly enforced. Without obtaining a customer's permission email marketing campaigns can backfire.
In many countries sending newsletters without the expressed permission of the recipient can mean cease-and-desist orders or fines. Use a standardized opt-in procedure to be on the safe side. A possible solution would be:
- Recipients send their email addresses to you (e.g. by entering them in a form on your website).
- Your system sends a confirmation email to the email address. Recipients have to click a link in the email to confirm their interest.
- Once the confirmation arrives the recipient's email address is added to the recipient list.
The SmartSerialMail Enterprise Edition enables you to create your own safe opt-in procedures.
Create your own confirmation emails and add the confirmation link with a single click. Once a customer klicks it, an automated response is sent out.
SmartSerialMail identifies the email according to its subject, reads the email content (e.g. the recipient's name) and adds it to the list you specified. The recipient receives the next newsletter, and you have just won a new potential customer. All collected information can be stored directly in the internal database.
Cancellations are processed just as easily. A click on the cancellation link opens a ready-to-send email with the subject "Newsletter cancellation". SmartSerialMail interpretes the subject and places the sender on a blacklist.
We protect your privacy! The plug-in "Shariff" makes sure that your data will not be transferred to social networks unless you click one of the share buttons. Learn more.