Manage addresses, lighten server load, avoid lawsuits
Every email marketing campaign creates a list of addresses to be excluded from sending operations:
- Invalid email addresses create bounce emails.
- Customers unsubscribe from your newsletter.
- Certain customers shall be excluded from sending operations temporarily.
Maybe the worst case has already happened and you have received a cease-and-desist order. If you send out another email after that, you risk heavy fines or even a lawsuit. Unfortunately, such an email can easily be sent by mistake, for instance if the email address has not been removed from the database or an old address list is used.
To lighten the load bounce mails place on your server, respect your customers' wishes and avoid financial damage we recommend using blacklists.
What is an email blacklist?
Blacklists are address lists used in every sending process. All email addresses on those lists will be excluded from sending operations.
To see how many recipients will be blocked you can always check your address list against the blacklists manually - SmartSerialMail will perform this check automatically before sending out any email.
How do I create a blacklist?
It's really simple: You add a new address list, import the email addresses and select the list type "Blacklist". Define whether blacklists should be used globally or only for the category they were saved under in your user profile,
You can also add cancellations you receive via the opt-out feature.
To block whole domains from receiving emails you can use wildcards (variables). Entering "*@example.net", for instance, blocks all addresses ending on "@example.net".
Should a customer rescind the cancellation at a later date you can easily revome the address from the blacklist at any time.
Your colleague has deleted the wrong address? Use the history to roll back to a previous version of your blacklist!
We protect your privacy! The plug-in "Shariff" makes sure that your data will not be transferred to social networks unless you click one of the share buttons. Learn more.