My Start as a Working Student in Business Development, S&M at JAM Software
My Start, Tasks, Tools & Learnings as a Working Student
Bastian Luetge-Traut
A software company – technical jargon everywhere, tools, and cryptic IT acronyms. And there I was, right in the middle of it, at the tail end of my business psychology degree but without any real work experience. You start somewhere new and spend that first week wondering whether you'll ever be able to keep up with the conversation. That's exactly how I felt on my first day. Yet just four weeks later, I'd already tackled a whole range of tasks and was using AI tools I'd never even heard of before.
Getting Started: Expectations, Reality & First Highlights
I joined the team with plenty of curiosity and a business-psychology lens on user decisions, communication, and impact. Right from the start, I took on the task of creating two explainer videos. Their purpose is to give customers faster answers and to noticeably take the pressure off our support team when it comes to standard questions. To make them, I gathered information from various colleagues about the processes involved, the questions customers ask most often, and screen recordings that walk through those processes. For the production itself, I used a handful of selected AI tools and asked for feedback frequently to keep the quality consistent.
What I Actually Accomplished in Month 1
- I created an explainer video on how to set up a configuration in TreeSize using various AI tools.
- I developed the concept for a second explainer video on the offline activation of a software product.
- I revised an existing interview concept for an internal analysis, created the corresponding guidelines, and ran two pretests with colleagues.
- I reworked the lead-nurturing email templates.
- I researched organizational structures to get a better understanding of internal setups and their respective pros and cons.
How I Broke Down Barriers Quickly
Almost every job ad calls for a "hands-on mentality." But what that really means only clicked for me once I got here: it helps enormously to have the courage to simply try things out, instead of waiting until you understand everything one hundred percent. The learning curve is steep at the beginning, but consistently asking questions during or right after a meeting gave me clarity. I jotted down unfamiliar terms so I could look them up afterwards. I raised deeper questions as quickly as possible so that misunderstandings would clear up early on. With technical topics, I deliberately shifted from "How does this work?" to "What value does this create for the customer?" — and that made my whole workflow easier.
💡What Helped Me:
- Just trying things instead of waiting for the perfect moment
- Asking lots of questions
- Understanding the value behind a task in order to complete it as quickly as possible
- Understanding the processes so that fewer questions come up in the first place
- Gathering feedback to improve my own performance
- Using and understanding AI tools to work as efficiently as possible
Business Psychology in Practice
Many people associate business psychology mainly with HR topics or traditional market research - but thre is much more!
My start here showed me just how broad these areas of focus really are: I can specialize in specific fields, work across industries, and bring my academic background directly into ongoing projects. Right now, I'm diving especially deep into marketing processes, CRM systems, and content creation. As I do, I deliberately bring in elements like advertising impact, psychological effects, and a fresh change of perspective. That allows me to connect new industry knowledge with what I studied.
Frequently Asked Questions - My Answers from four Weeks
Don't you need IT skills?
Not in every area. What really matters is curiosity, clear communication, and a willingness to learn, to ask questions early, and to actively test out new processes.
What kind of tasks do you work on?
The tasks are highly varied and span different areas. In a nutshell, they can be summed up as operational marketing tasks, various content formats, and new projects in business development.
What's the teamwork like?
Very friendly and supportive. The hierarchy is flat, you're seen as an individual, and you're encouraged to share your ideas and opinions at any time. If you show genuine interest, there's a huge amount to learn from different people across various areas. Open communication and a transparent way of working are key.
Conclusion
My first month at JAM Software has shown me just how much I can learn and help shape in Business Development, Marketing, and Sales – carried by openness, clear questions, and strong teamwork. The mix of tasks I've taken on so far makes me confident that I'll keep learning a great deal and continue to enjoy the work ahead.
Want to join us?
Thanks for reading – I'm Lilli, and I'm excited to see what the coming months will bring.
